2012 is all about personal choice and service. Marketeers would do well to pay attention – people want personal service even at a distance. And convenience when shopping.
For years Laithwaites and other wine clubs have embraced all these things in their “recommendations” of cases of wine delivered to their members monthly or quarterly. The rather wonderful Riverford does it for fresh food to your door. Now the underwear industry has stepped in to do the same.
www.meundies.com in the USA allow customers to fill in a quetionnaire about their favourite colours, size and styles of underwear, pay a subscription and receive a pair a month in the post for US $16. You can even get their products in vending machines in Los Angeles. Cycling to the shop in your undies like the models is optional (and just a little weird).